
Partner, Neocha.com | Co-Founder & Chief Editor, NeochaEDGE | Strategist, Edelman Digital (Asia Pacific)
China

Partner, Neocha.com | Co-Founder & Chief Editor, NeochaEDGE | Strategist, Edelman Digital (Asia Pacific)
China
(Public Relations and Communications industry)
October 2009 — Present (3 months)
http://www.EdelmanDigital.com/
Provide strategic counsel and insight to staff and clients on Chinese social media, digital communications and marketing campaigns, Internet word of mouth, local Internet trends / culture, and “digital lifestyles” in China.
Help clients understand and leverage interactive communications platforms to drive their business objectives in China.
(Internet industry)
July 2009 — Present (6 months)
http://EDGE.Neocha.com
As a destination, NeochaEDGE is a daily-curated, bilingual website and discovery engine dedicated to showcasing leading-edge creative content and emerging youth culture in China.
As a consultancy, NeochaEDGE is a full-service idea and execution house passionate about helping clients understand, engage, and co-create with Chinese creative communities, trendsetters, and youth culture opinion leaders.
NeochaEDGE is a product of Neocha.com, an online community and social network that empowers Chinese creatives to promote their work, collaborate with other creatives, and engage with fans.
(Privately Held; Internet industry)
May 2008 — Present (1 year 8 months)
http://www.Neocha.com
Neocha.com: Connecting China's Creative Communities.
(Public Relations and Communications industry)
July 2005 — July 2009 (4 years 1 month)
http://www.EdelmanDigital.com/
Provide strategic counsel and insight to staff and clients on Chinese social media, digital communications and marketing campaigns, Internet word of mouth, local Internet trends / culture, and “digital lifestyles” in China.
Help clients understand and leverage interactive communications platforms to drive their business objectives in China.
BA , Political Science (Chinese / American political relations), Mandarin Chinese , 2001 — 2004
Summa Cum Laude
Internet, technology / innovation, digital media, music, fashion, design, travel, soccer, film, photography, youth / pop / creative culture, ideas / opportunities