Co-Founder of Mobinode.TV
China
- Current
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- Co-Founder at Mobinode.TV
- Past
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- Digital Strategy Lead, China at Waggener Edstrom
- Director, Marketing and Public Relations at HiPiHi
- Senior Manager, Public Relations at Founder Group Corp.
- Manager, Marketing at Sunglory Children Reading consulting Corp.
- Editor at China Light Industry Press
- Education
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- Renmin University of China
- Connections
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81
connections
- Industry
- Online Media
- Websites
Cindy Jiang’s Summary
Cindy Jiang is a pioneering digital marketer and social media explorer in Chinese market. With 6 years of experience in public relations and integrated marketing in the IT and Internet industries, she is driven to pioneer leading edge ideas for media communications, event management and digital marketing strategies in China’s fast growing field of digital marketing and online social media.
Cindy brings unparalleled career knowledge and know-how to every project she’s involved with thanks to her extensive experience in traditional PR and social media campaigns, and profound insight on the Chinese IT and Internet industry. She loves designing and managing unusual and innovative PR programs—the kind that create “wow” moments among viewers—and has time and again successfully developed and implemented social media PR strategies in the local market.
Cindy Jiang’s Specialties:
6+ years experience that includes mix of PR agency and in-house corporate experience.
Integrated communications background that includes many shades of influence (PR, Interactive, Promotions, Advertising) and mix of both traditional and new media.
Proven track record of creative digital influence, social networking and social journalism.
Have keen understanding of the changing face of influence ability to toggle seamlessly between traditional and new influence paradigms
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Cindy Jiang’s Experience
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Co-Founder
Mobinode.TV
(Online Media industry)
June 2009 — Present (7 months)
MOBINODE.tv (mobinode.tv) is the first video blog focusing on entrepreneurship, thought leadership and grassroot initiatives in the Chinese technology and internet industries. MOBINODE.tv represents personalized and free-style video coverage that focuses on learning outcomes and experience in these fast growing industries of China.
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Digital Strategy Lead, China
Waggener Edstrom
(Privately Held; Public Relations and Communications industry)
August 2008 — June 2009 (11 months)
Cindy is developing, guiding, and helping to codify and implement digital strategies and online influencer engagement for agency clients in China. She is serving as eyes & ears digital “trend spotter” for agency in China. She is responsible for keeping the core Digital Strategies Group and China account teams informed and energized about what’s next in the digital world.
Cindy is also responsible for recommending winning next-generation PR strategies for both existing China clients and top-tier new business prospects (including, digital storytelling, online influencer engagement, social networking and online community building). She is serving as trusted advisor to both internal and external stakeholders (agency account teams, clients and prospects) the Changing Influence Model and how best to leverage and manage emerging spheres of influence. -
Director, Marketing and Public Relations
HiPiHi
(Internet industry)
March 2007 — August 2008 (1 year 6 months)
Before joining the Waggener Edstrom Worldwide, Cindy worked for the Chinese Virtual world pioneer, HiPiHi. Ltd.co., as the Director of marketing and public relations. As the team leader, she established and expanded the network with traditional media and social media, including newspapers, magazines, TV, website, blog, BBS, SNS and other web2.0 tools, and leveraged HiPiHi to be a very famous startup in both China and global internet market.
Under her leadership in HiPiHi, She also launched a series of innovative digital marketing project, partnered with Intel, IBM and P&G. Leveraging the power of the virtual world platform, she and her teams successfully bridged big brands with their consumers directly. -
Senior Manager, Public Relations
Founder Group Corp.
(Information Technology and Services industry)
April 2005 — March 2007 (2 years )
Management: Engaged in media communication, including advertising, theme reports, press releases, press conferences and building relations with journalists.
Advocating and communication: Bridged and coordinated relationship between the public, government, and the company.
Brand promotion: Designed strategic plan and implemented PR events, including Founder Group 20th anniversary celebration, CeBIT 2006 Shanghai exhibition, online competition for creative designing, etc.. -
Manager, Marketing
Sunglory Children Reading consulting Corp.
(Privately Held; 11-50 employees; Education Management industry)
July 2003 — April 2005 (1 year 10 months)
Public relations: Communicated with media, universities and local children education institutions; organized nationwide conferences and workshops.
Training: Developed and implemented training programs on book reading and children education in 5 provinces, including Beijing, Shenyang, Chongqing, Henan and Jiangsu. -
Editor
China Light Industry Press
(Public Company; 51-200 employees; Publishing industry)
June 2002 — July 2003 (1 year 2 months)
Successfully edited and published 10 new books
Cindy Jiang’s Education
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Renmin University of China
Sociology 2002
