Experienced Digital Marketer and Entrepreneur
China
- Current
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- Editor at Digital Marketing Inner Circle
- Executive Chairman & Chief Executive Officer at SinoTech Group
- Education
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- Queensland University of Technology
- University of Westminster
- Recommended
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14 people have recommended Dr Mathew - Connections
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500+
connections
- Industry
- Marketing and Advertising
Dr Mathew McDougall (赵马修）’s Summary
Dr McDougall is recognized worldwide as a leading expert on digital marketing. Dr McDougall founded SinoTech Group in Beijing, China after identifying a need in the Chinese market for an integrated digital advertising solution. Having already developed relationships with many of China’s largest websites and online Publishers, he was intent on promoting an end-to-end online advertising platform to Internet Publishers and Advertisers so they can exploit new performance marketing techniques and develop effective brand management solutions.
Summary:
Successful demanding environments; experienced in business management including: budgeting, services, product development, partnerships and alliances, and strategic business development.
• Developed business in China, Australia, US, Japan, Korea and UK.
• 18 years experience building and leading teams, developing commercial relationships for technology organizations.
• Management leadership, process improvement, problem solving, building customer relationships, managing customer expectations, creating and executing strategic initiatives.
Dr McDougall is also the editor of the "Digital Marketing Inner Circle" blog on digital marketing and a frequent spokesperson on Internet issues and guest speaker at Internet industry forums.
Dr Mathew McDougall (赵马修）’s Specialties:
Strong marketing, advertising and strategic new business sales development background; skills include Media Buyer / Planner, Contract Negotiation, Customer Retention, Business Development, CPA, CPL, CPC, CPM, CPV, Revenue Share, Affiliate Marketing, SEM / SEO, Strategic Partnerships, Campaign Optimization, Shopping Comparison. Expertise in developing new business in Australia & Asia (China, Korea and Japan). Negotiated strategic partnerships with Yahoo, QQ, Sina, Netease, Sohu, Google, Baidu.
