Florian Pihs

Current

• Planner, Strategy and Innovation at MRM Worldwide

Past

• D&A Program Director at MRM Worldwide
• Assistant Vice President at Analysys International
• Manager Overseas BU / Senior Consulting Manager at Analysys International

• Strategic Marketing Intern – Secure Mobile Solution Division at Infineon Technologies AG
• IT – Specialist at IBM Software Services for Lotus
• Cooperative Education Student at Carl Zeiss

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Education

• Beijing Chinese Language Academy (BLCA)
• Hong Kong University of Science and Technology - School of Business and Management
• Darden Graduate School of Business Administration

• University of Cooperative Education Heidenheim
• Aurora University

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2 more...

Recommended

2 people have recommended Florian

Connections

500+ connections

Industry

Marketing and Advertising

Florian Pihs’s Summary

Possesses keen understanding of complex situations. Utilizes insights to develop comprehensive analysis' and creative concepts and leads them to successful implementation. Strong team player with international, intercultural and leadership experiences (chairman MBA Association, youth club supervisor). Able to establish strong customer relationships by understanding and solving customer problems. Desires to work in international environment, with particular focus on Greater China.

Florian Pihs’s Specialties:

- Intercultural communication
- China Business Development
- Market Research
- Business consulting

Florian Pihs’s Experience

• Planner, Strategy and Innovation

  MRM Worldwide

  (Public Company; IPG; Marketing and Advertising industry)

  February 2009 — Present (11 months)

  Bringing Performance Marketing to China by developing Digital Strategies and programs for Brand and Conversion advertisers that drive clear ROI.
  - Social Marketing
  - Search Engine Marketing
  - Websites and Landing pages
  - Third party cooperations
  - Digital CRM

• D&A Program Director

  MRM Worldwide

  (Public Company; Information Technology and Services industry)

  April 2007 — February 2009 (1 year 11 months)

• Assistant Vice President

  Analysys International

  (Privately Held; 51-200 employees; Information Technology and Services industry)

  June 2006 — April 2007 (11 months)

  - Controlled BD, Sales & Delivery for market research & consulting projects facing English speaking clients (25-40% of company revenue). Managed cross functional team for client satisfaction and project profitability. Delivered all projects on time and budget
  - Advised senior management team in operational & strategic decisions to address growth, profitabil-ity and personnel turnover. Company bottom line on track after Q1 and Q2 challenges

• Manager Overseas BU / Senior Consulting Manager

  Analysys International

  (Privately Held; 51-200 employees; Information Services industry)

  May 2005 — June 2006 (1 year 2 months)

  • Developed and executed strategy to enter international markets to achieve revenue growth and broaden the revenue mix. Grew OBU revenue from zero to RMB 2.5 M in H2 2005
  • Led a newly established team to segment, address, and penetrate potential markets. Created a client database with more than 500 contacts. Built relationships and signed contracts with eight new key ac-counts
  • Managed proposal and delivery of market research and consulting projects to ensure profitability and client satisfaction. OBU project led profitability ranking; 100% of project clients becoming repeat cli-ents

• Strategic Marketing Intern – Secure Mobile Solution Division

  Infineon Technologies AG

  (Public Company; 10,001 or more employees; IFX; Marketing and Advertising industry)

  June 2004 — August 2004 (3 months)

  • Analysed mobile handset supply chain in APAC region to provide comprehensive overview of re-gional semiconductor ecosystem. Results provided strategic planning scenarios and operational infor-mation for sales force.
  • Led concept creation for hardware partner program to complete local solutions portfolio. Concept is used by regional management team as framework for implementation.

• IT – Specialist

  IBM Software Services for Lotus

  (Public Company; 10,001 or more employees; IBM; Computer Software industry)

  October 2001 — August 2003 (1 year 11 months)

  • Supported conceptualisation, implementation, and global roll-out of Intranet for Schering AG (6bn US$ multinational pharmaceutical company) as strong individual contributor in high performing team.
  • Led engineering team to develop critical online conferencing solution that supported DaimlerChrysler in managing discussions at their annual general meeting.
  • Convinced customers to award contract add-ons to IBM by demonstrating thorough understanding of their business needs and consistent high performance in individual assignments

• Cooperative Education Student

  Carl Zeiss

  (Privately Held; 10,001 or more employees; Electrical/Electronic Manufacturing industry)

  September 1998 — September 2001 (3 years 1 month)

  • Participated in comprehensive job rotation program integrated in undergraduate program.
  • Gained comprehensive understanding of operations by familiarizing with major business departments to prepare for leadership role in company-wide international projects

Florian Pihs’s Education

• Beijing Chinese Language Academy (BLCA)

  none , Chinese Language , 2005 — 2005

  - intensive Mandarin class (6 hours per day)

• Hong Kong University of Science and Technology - School of Business and Management

  MBA , China Business , 2003 — 2005

• Darden Graduate School of Business Administration

  MBA , MBA International Student Exchange Program (Fall semester 2004) , September 2004 — December 2004

  Activities and Societies:

  Consulting Club, Asian Business Club at Darden, General Management Club

• University of Cooperative Education Heidenheim

  BBA Business Information Systems , Concentration Business Processes in Industry , 1998 — 2001

• Aurora University

  BBA Business Information Systems , Exchange Program (Spring semester 2000) , 2000 — 2000

Additional Information

Florian Pihs’s Honors:

“American Chamber of Commerce Charitable Foundation Scholar Award” for leadership ability, academic merits and active participation in extra-curricular activities and community