
Vice President, General Manager Shanghai, Ruder Finn Public Relations
China

Vice President, General Manager Shanghai, Ruder Finn Public Relations
China
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Gao Ming has over ten years experience in Communications in China, ranging from Corporate and Marketing Communications to Event Management, from Crisis and Issue Management to Media and Crisis Training, as well as Interactive Marketing and ePR.
Gao Ming provides strategic consultation and manages communications programs for a wide variety of sectors such as premium consumer, manufacturing, finance, healthcare, travel and tourism, and government. His main clients include Bayer, Bang & Olufsen, Calyon, Credit Agricole, Carrier, Canali, Cartier, Citi, DBS, Harley-Davidson, Emirates Airline, Hermes, Montblanc, Warner Bros, Moet Hennessy Diageo, Singapore EDB, SG Private Banking and Wyeth.
With a strong background in technology and his expertise in Interactive Marketing and ePR, Gao Ming provides clients with online communication strategies and programs to reach their target audience. He is Internet savvy and had started blogging in 2004.
As an experienced crisis and issue management specialist, Gao Ming has successfully managed numerous crisis and issue communications projects, ranging from downsizing to market pull-out, product recall to scandal containment, and trademark dispute to litigation support.
Gao Ming first joined Ruder Finn Shanghai in 2005 as Senior Consultant to lead the Premium Consumer team and then as Account Director to head the Corporate Team. In March 2008, he was promoted to General Manager of Ruder Finn Shanghai.
Prior to Ruder Finn, Gao Ming founded and managed West Village Agency, a boutique Public Relations firm based in Shanghai. His major clients included Tissot, Nike, Vichy, Maybelline and Kerastase.
Before moving into Public Relations, Gao Ming was involved in the media industry covering print media, television and the Internet.
Gao Ming graduated from Shanghai Jiao Tong University and holds a Bachelor of Engineering degree.
Corporate/marketing communications
Reputation management
Brand building
Media relations
Crisis/issue management
Interactive marketing
e-PR
Event management
Web development
Coding
Unix/Linux
(Privately Held; Public Relations and Communications industry)
April 2005 — Present (4 years 9 months)
B. Eng. , Mechanical and Automation Control , 1993 — 1998