Kevin Lee

Current

Strategic Marketing Manager at Ringier
Board of Directors at New Art Dynasty International

Past

City Weekend Brand Manager at Ringier International
Special Projects Manager at Executive Communications; NowMandarin.com
Overseas Program Manager at Executive Communications

Director at DotComTakeOut.com
Lecturer at Peking University
Relationship Manager at TD Canada Trust

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3 more...

Education

Fudan University
York University - Schulich School of Business
York University - Schulich School of Business

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Recommended

1 person has recommended Kevin

Connections

222 connections

Industry

Online Media

Websites

Kevin Lee’s Summary

Does your big picture look like mine?

The world now moves at the speed of culture.

I desire to bring value to organizations of relevance that make impact on the individual person.

I want to always be part of the effort to elevate, cultivate, and disrupt Identity, whether as father, mother, son, daughter, voter, leader, worker, employer, citizen, philosopher, philanthropist, etc.

My passion is discovering insights and being critically creative in its application.

My specialty is constructing business models and strategic planning for media, communications, and the art of participation.

Click on this link to view my Character Cloud:

http://www.wordle.net/thumb/wrdl/1265982/Character_Cloud_1

For a deeper exploration of my insights, you are invited to visit my blog, http://genYchina.com

I look forward to speaking with you more.

Kevin Lee

Kevin Lee’s Specialties:

1) Insights, Planning, Strategy
2) China Knowledge & Understanding
3) Web 2.0, New Media, Digital Expertise
4) Presentation & Communication Skills
5) Leadership & Interpersonal Skills
6) Blogger, Twitterati
7) English, Cantonese, Mandarin
8) Entrepreneur

Kevin Lee’s Experience

Strategic Marketing Manager

Ringier

(Privately Held; 5001-10,000 employees; Media Production industry)

January 2009 — Present (1 year )

Division owner for New Media Department, English Language Products Division, driving product and business development.

Lead decision-maker in all aspects of New Media business model: Branding & Strategic Positioning, Consumer Insight, Monetization, Technical Development, User Experience, Marketing (viral & hard promotion).
Managing a team of 12 in the English-Language Products Division

**Products:
- CityFu.com: leading English mobile website for China entertainment information
- CityFu iPhone App: iPhone application for China entertainment information
- Tencent-RingierAsia Partnership: Content provider for Tencent’s English QQ Instant Messenger service. QQ is China’s leading instant messenger service
- Ringier Electronic Direct Marketing Agency: Offering email-marketing services; design, segmentation, execution & metrics reporting

Lead Strategist for Media CRM solutions: Create new strategies & systems for below-the-line Integrated Marketing. Improving data quality and data efficiency in collaborative work-flow processes.

Chief Advocate for Cloud Computing: Corporate adoption of Google Docs, Google Sites, Google Apps and the movement of data storage from legacy systems to an on-demand network

**Products
- Ringier CRM: Identify & combine critical functions of Ringier China's CRM, Sales Administration, and Publishing software systems to create a new, efficient, crowd-sourced media production system
Board of Directors

New Art Dynasty International

(Fine Art industry)

March 2006 — Present (3 years 10 months)

Contemporary Art Gallery focussing on promoting emerging Chinese artists. Specializing in Contract Curating for special events and spaces.
Website: www.newartdynasty.com
City Weekend Brand Manager

Ringier International

(Media Production industry)

January 2008 — January 2009 (1 year 1 month)

City Weekend is a national English-language entertainment magazine and media group in China. As Brand Manager, I am responsible for managing all aspects of brand communications for City Weekend. This role includes planning objectives and reporting performance against these objectives, while planning and executing creative campaigns for both readers and advertisers. The Brand Manager is also responsible for communicating brand strategies to the relevant marketing staff in the company and tracking performance.

The Brand Manager is responsible for achieving the marketing objectives for City Weekend and any new products by working with the local marketing managers to meet advertising, distribution, retail, and subscription targets.
Special Projects Manager

Executive Communications; NowMandarin.com

(E-Learning industry)

January 2006 — June 2006 (6 months)

New Product Development Manager: NowMandarin.com
E-Learning platform for distance-learning interactive multimedia language instruction.
Development team of 7
Overseas Program Manager

Executive Communications

(Privately Held; Myself Only; Marketing and Advertising industry)

January 2005 — June 2006 (1 year 6 months)

Created and directed Overseas Training program, the China Immersion Program. www.chinaimmersion.com. Bringing foreign learners to China to learn Chinese culture and language.
Also creator and director of the China Business Tour, an executive, 5-star conference for business executives who visit China to learn about China business entrance strategies. Held in Beijing, Shanghai and Hong Kong.
Director

DotComTakeOut.com

(Internet industry)

January 2005 — June 2006 (1 year 6 months)

Web Design company
Lecturer

Peking University

(Educational Institution; 10,001 or more employees; Research industry)

September 2004 — May 2005 (9 months)

Lecturer at the Graduate School of Software; for Western Business Etiquette and Interpersonal skills.
Relationship Manager

TD Canada Trust

(Public Company; 10,001 or more employees; TD; Banking industry)

February 2000 — January 2004 (4 years )

Recommend financial products to customers
Maximize customer relations and improve customer service index

Kevin Lee’s Education

Fudan University

Certificate of Completion , Digital:Works -- Executive Digital Marketing Training Program , 2009 — 2009

Joint program by Omnicom Group and School of Journalism, Fudan University. Covering all relevant topics related to Digital Marketing. Completed October 2009
York University - Schulich School of Business

MBA , Strategic Management, Arts & Media Management , 2006 — 2007

Research Assistant for Trina McQueen, CTV Chair for Broadcast Management
IMASCO Award of Distinction (Arts & Media faculty award w/ monetary benefits)
Dean's Honour List; Final Letter Grade: A

Activities and Societies:

Arts & Media club; Entreprenuership & Venture Capital society; East Asian Business Society
York University - Schulich School of Business

iBBA , International Business, Marketing, Finance , 2000 — 2004

Exchange Term: January - May 2003; City University of Hong Kong; Hong Kong, P.R.China.