China
- Current
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- Founder and CEO at China Youthology (青年志)
- Past
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- Research Manager, Qualitative at TNS
- Education
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- London School of Economics and Political Science, U. of London
- Fudan University
- Connections
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133
connections
- Industry
- Market Research
- Websites
Lisa Li’s Summary
China Youthology works on consumer insights for marketing, communication, and product design targeting the youth in China market.
Sympathizing the challenges our clients face in the youth market in China that is fast-changing, diversified, complicaed, and uniquely ‘remixed’, China Youthology believes that Chinese youth can only be fully understood (and hence satisfied) on the basis of a holistic understanding of the youth as human beings (rather than merely consumers) with full-hearted, long-term, immersive dedication.
China youthology approaches consumer insights at 1) the historical and ongoing macro context (economic, social, cultural), 2) the major youth communities of music, sports, fashion, gaming, technology, art&literature, social volunteer, etc. and 3) individual level (with integrated understanding of online and offline experience); methods employed include ethnographic research and quantitative validation.
Our current clients include Pepsico International, Nike, Nokia, Nestle, Pernod Ricard, McCann Ericson, Wrigley, Lining, and IDEO.
Lisa Li’s Specialties:
Consumer insights of Chinese youth for marketing, communication, and product design
Service: custom, syndication, workshop, ideation lab, etc.
More: www.chinayouthology.com/blog
Additional Information
Lisa Li’s Websites:
Lisa Li’s Honors:
presentation/nomination for the best paper at Esomar conference in Singapore, May, 2008; co-authored with Lee Ryan
