American Businessman in China - Ecommerce, Marketing, Sales, & Promotions
China
- Current
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- Guest Lecturer - Shenzhen E-Business Program at Jinan University
- CEO at Shadstone Ltd
- Past
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- Marketing Director at DBR Shenzhen Oy
- Online Marketing Manager at Passagemaker
- Marketing & Sales at Spyble SEO Intelligence
- Sales Representative at Shadstone Sourcing
- Co Founder at Parallel Phenomena, Inc. / New York Bar Store
- Distressed Debt Trading Assistant at Deutsche Bank
- Sales and Marketing at Mobatech, LLC
- Financial Advisor Assistant at Morgan Stanley Dean Witter
- Metrics and Quality Control Transmission Engineer at At&t
- Database Programmer at Kozmo.com
- Purchasing Assistant & CAD Designer at Barridon Aircraft
- Education
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- Stevens Institute of Technology
- Stevens Institute of Technology
- Recommended
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4 people have recommended Michael - Connections
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472
connections
- Industry
- Internet
- Websites
Michael Michelini’s Summary
Currently 100% submerged into ecommerce marketing & sales - China and USA. Building supply chain, growing web traffic, & building product brands for a network of products and services.
Professional experience I have had stretches far and wide. Working as a quality control specialist and CAD designer at a sub contractor machine shop - I saw it go from flourishing to bankruptcy. Later rode the dot com bubble as a database programmer for Kozmo.com in New York City. Later to AT&T as a quality control engineer for the business telecom group, to see the division sold off later. Spent about 5 years at Deutsche Bank - working in various departments, ending on the Distressed Debt trading floor - I would say my experiences are diverse - which have helped shape me as a knowledgeable business consultant.
Michael Michelini’s Specialties:
I have worked for ecommerce and web design companies - I have built supply chains with international companies. I see in international business - the world is flat - trend to continue - and we are still in the infancy. My prior experiences, my love for experiencing international cultures all qualify me as a business consultant in the import export business.
Michael Michelini’s Experience
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Guest Lecturer - Shenzhen E-Business Program
Jinan University
(Educational Institution; Education Management industry)
September 2009 — Present (4 months)
Guest speaker at Jinan University, Shenzhen Branch Tourism School. Speak to 3rd and 4th year university undergraduates about online marketing, e-business, and e-commerce. Comparing and studying differences between American and Chinese ecommerce platforms.
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CEO
Shadstone Ltd
(Privately Held; Internet industry)
April 2007 — Present (2 years 9 months)
* Leading this China ecommerce marketing & sales company from China to the world, but also Chinese to Chinese projects.
* Electrapour brand - Marketing & Distributing exclusive products under the brand Electrapour - a line of eye-catching LED bar and promotional products.
* Focusing on the growing demand for Chinese companies that are paying attention to their marketing & sales efforts
* Loadpipe - Building technology solutions for the growing ecommerce and fulfillment sector in China -
Marketing Director
DBR Shenzhen Oy
(Information Technology and Services industry)
February 2009 — August 2009 (7 months)
While based in China, I will maintain the marketing for DBR Shenzhen (Sales Lion) as we develop automated tools to allow SMEs to manage their online advertising campaigns quickly, easily, and successfully.
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Online Marketing Manager
Passagemaker
(Import and Export industry)
November 2008 — February 2009 (4 months)
Create Online Market Strategy - keywords, web 2.0, email marketing
Build Strong Web Presence
Connect factory and assembly operations to the web -
Marketing & Sales
Spyble SEO Intelligence
(Internet industry)
June 2008 — February 2009 (9 months)
Director and head product development, marketing and sales and US market representative.
Responsible for the marketing and sales in the US and getting the product “US ready.”
Market Identification and Analysis. Advertising Campaign Management, Public Relations -
Sales Representative
Shadstone Sourcing
(Import and Export industry)
February 2007 — February 2009 (2 years 1 month)
Sales and marketing representative, agressively networking Shadstone Sourcing with clients - both suppliers overseas and US based buyers.
Utilizing my financial experience and engineering background, actively partner with my current business partners to improve their bottom line, streamline their operations, and improve profitability. -
Co Founder
Parallel Phenomena, Inc. / New York Bar Store
(Retail industry)
October 2004 — February 2009 (4 years 5 months)
Parallel Phenomena, Inc., New York, NY
Oct 2004 - Present
Chief Executive and Co-Founder
• Exercising my technical and business knowledge, seized the opportunity to start an e-commerce retail company
• Built three web stores, utilizing HTML and customizing templates to take advantage of search engine optimization (SEO) marketing opportunities utilizing relevant and focused keyword structures, meta information, and categorized link directories utilizing Zeus Marketing Tool
• Initiated and foster healthy relationships with various wholesalers and suppliers for these commerce web stores
• Manage Pay-Per-Click (PPC) advertising budget with various search engines and shopping comparison sites -
Distressed Debt Trading Assistant
Deutsche Bank
(Public Company; 10,001 or more employees; DB; Financial Services industry)
May 2003 — April 2007 (4 years )
•Gained exposure to four operational departments during the course of the eighteen month training program: Settlements, Purchase & Sales, International Stock Loan, and Corporate Bond Trade Support
•Participated in a four week training program in London, England covering general leadership, management, and financial product training
•Initiated 6 member graduate team to aid in firm’s technology transfer of back-end settlements system, eSPEAR
•Liaison hostile stock buy-in situations through phone calls with all involved parties to issue time extensions
•Created morning reports for traders' support team, proactively repairing account and money differences
•Researched and solved transfer costing problem between Technology departments
•Served as central point of contact regarding department's inventory & costing issues.
•Participated in monthly financial review meetings with Controller’s which reviewed the monthly financials (both direct & indirect) -
Sales and Marketing
Mobatech, LLC
(Privately Held; 1-10 employees; Computer Software industry)
January 2004 — November 2004 (11 months)
• While on-board this mobile Java software company, sales grew exponentially, making its flagship Mobile Checkbook software the most highly downloaded application multiple months on end on the Java Platform
• Initiated and managed Customer Relations Management (CRM) campaign by actively updating current clientele with software version updates, in effect helped grow brand awareness and a small viral marketing effect
• Participated in 5 day Handango Annual Trade Show in San Diego, California, stemming strategic partnerships with an outsourcing porting company, hardware porting company, and other J2ME (Java) software companies -
Financial Advisor Assistant
Morgan Stanley Dean Witter
(Public Company; 10,001 or more employees; MS; Financial Services industry)
January 2003 — June 2003 (6 months)
• Worked closely with a team of Certified Financial Advisors in conducting marketing activities, focusing on new client acquisition and increasing sales to existing clientele
• Acted as a valuable team member in the financial planning process: risk assessment, goal establishment, and portfolio modeling
• Promoted to “team leader” and trained all new interns, coordinated schedules, managed databases, and planned educational seminars -
Metrics and Quality Control Transmission Engineer
At&t
(Public Company; 10,001 or more employees; T; Telecommunications industry)
May 2001 — September 2001 (5 months)
• Assisted in deriving the quality control process for transmission engineering
• Developed matrixes and templates for the review of transmission, provisioning, and site survey jobs
• Created control charts for departmental assessments utilizing MS Excel and AUTOCAD software -
Database Programmer
Kozmo.com
(Privately Held; 501-1000 employees; Internet industry)
April 2000 — September 2000 (6 months)
• Created plan for data extraction of demographics as part of a B2B joint venture by conceptualizing and debugging production trigger programs using PL/SQL and expediting database efficiency using an array of software tools
• Conceptualized and debugged production trigger programs using PL/SQL
• Expedited database efficiency using an array of software tool interfaces -
Purchasing Assistant & CAD Designer
Barridon Aircraft
(Privately Held; 51-200 employees; Machinery industry)
March 1998 — August 1999 (1 year 6 months)
• Created purchase orders with suppliers utilizing MS Access
• Practiced quality control procedures on machined rings and segments for Pratt & Whitney - Canada
• Drafted machine shop tools using Master Cam Lathe/Mill CAD Software
Michael Michelini’s Education
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Stevens Institute of Technology
Masters , Technology Management , 2001 — 2003
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Stevens Institute of Technology
Bachelors , Engineering Management , 1999 — 2003
Stevens Institute of Technology, Hoboken, NJ
Master of Science in Management, Technology Management concentration, May 2003
Bachelor of Engineering in Engineering Management, May 2003, magna cum laude- Activities and Societies:
- Delta Tau Delta Fraternity
Resident Assistant
Additional Information
Michael Michelini’s Websites:
Michael Michelini’s Interests:
traveling, reading, learning.
Michael Michelini’s Groups:
Delta Tau Delta Fraternity - Rho Chapter
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Inbound Marketers - For Marketing Professionals -
China Business -
Delta Tau Delta Fraternity -
Search Engine Strategies Conference & Expo -
eMarketing Association Network -
Success Networking -
PassageMaker -
E-Commerce Network -
Search Marketing Salon -
STARTUP ENTREPRENEURS NETWORK -
SearchEngineWatch.com Forums -
Digital Marketing -
Stevens Alumni -
Sales/Marketing VP's & Directors - Software & Technology -
SEO Secrets -
The Domainers Network -
espear alumni -
Shenzhen Professionals -
Nightlife & Entertainment Professionals -
US Policy on China & the Rest of the World Group -
Nightclub & Bar Convention and Trade Show -
Rho Chapter of Delta Tau Delta Fraternity Alumni (Stevens Institute of Technology) -
MurphGuide Readers -
China SEO & SEM -
Professional Bloggers -
China Entrepreneurial Exchange -
Mentors for Entrepreneurs -
U2Mee Affiliate Network -
US Open Networkers -
SaaS China & Cloud Computing (SaaS雲中國) -
China Law Blog -
iSafeTrade.com - Global trade, import and export
Michael Michelini’s Honors:
Boy Scouts of America - Eagle Rank
“The Seven Habits of Highly Effective People” Course Certificate
NASD (National Association of Securities Dealers) Brokerage Licenses: Series 7 / Series 63
Michael Michelini’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
