Reno Peng

Current

• China Country Manager, jimdo.com at Web2Asia
• Agent, part-time at China Life Insurance Co.Ltd

Past

• Marketing Manager, incubatee clubbeautiful.com at Web2Asia
• Special Assistant to General Manager, China at Geni.com
• Marketing Specialist @ Cross Border Trade - China at eBay, Inc.

• continued indepedent study of Computer Science at Fudan University

see less...

1 more...

Education

• Fudan University

Recommended

2 people have recommended Reno

Connections

127 connections

Industry

Internet

Reno Peng’s Summary

Strategic entrepreneurial China consumer internet professional with numerous resources. 4 years of Web Operations, Marketing, Product, Localization experience in both large and small startups. Equally proficient with Web2.0 and ecommerce.

Looking for startup opportunity to work out something valuable to China consumer internet.

Reno Peng’s Specialties:

•Web Operations and Analytics;
•Marketing and Sales;
•Web2.0 insights, Market Research and Product Management;
•Localization and Globalization;
•Team Setup, Training and Management;
•Budget, Burn Rate and Startup Pace Control;
•Cross-culture/-function Communications and Project Management.

Reno Peng’s Experience

• China Country Manager, jimdo.com

  Web2Asia

  (Privately Held; Internet industry)

  2009 — Present (less than a year)

  -integrating business process
  -marketing
  -branding
  -monetizing

• Agent, part-time

  China Life Insurance Co.Ltd

  (Public Company; LFC; Insurance industry)

  February 2008 — Present (1 year 11 months)

  - understanding friends' needs on life/ annuity/ healthcare/ property/ vehicle insurance, bringing loving care to my network.
  - part-time practicing sales skills of selling intangible insurance services.
  
  China Life Insurance is a double top 500 company - Fortune 500 and World’s Top 500 Brand - it dominates 43% of China market share with the company's total assets of 964 billion RMB among which total equity is over 168 billion RMB and cash over 43 billion RMB, check http://www.e-chinalife.com

• Marketing Manager, incubatee clubbeautiful.com

  Web2Asia

  (Privately Held; Internet industry)

  2008 — 2009 (1 year )

  Web2Asia is a Web 2.0 Internet market entry consultant & localization incubator for China, Japan & Korea with a great number of partner resources.
  
  Club Beautiful is an online profile voting and offline party interaction SNS. The client’s outsource to Web2Asia was cutoff due to repositioning in global financial crisis.
  
  Reporting to CEO’s, Managed marketing staff of 2 but influenced Product VP and outsourced engineering team of 10+. Proven ability of Web Operations, Marketing and Communications of whole site.
  •Developed local market, product and operations strategy including positioning, product roadmap, business models, etc;
  •Setup marketing team, Trained staffs with in-depth know-hows of SEM/SEO /digital media planning & buying /traffic exchange /viral events, social media marketing and Marketing theory, Web Analytics; Optimized resources & process, Managed staff KPI/efficiency/passion. Whole team maintained internal/external good relationship with partners including China Youth League Shanghai branch.
  •Controlled budgets, cooperated with 10+ medias, acquired new members by 25%, doubled traffic and registration, built the Club Beautiful site brand awareness online and offline;
  •Brought Web2.0 insights, Initiated product proposals on user experience enhancement and meeting key user needs;
  •Hands-on product management working with product VP and engineering outsource team;
  •Drived KPIs and stickiness metrics achievement to enhance website quality, timely shifted marketing strategy to meet KPIs.

• Special Assistant to General Manager, China

  Geni.com

  (Privately Held; Internet industry)

  April 2007 — December 2007 (9 months)

  Geni is an online family tree / SNS, valued at $100M+ USD. Left when the Shanghai office was shutdown due to the US subprime crisis. Geni and its spin-off Yammer.com is now focusing on US market.
  
  Key member since its setup of China Office. Focused on exploring China market potential. Managed research interns of 4.
  •Developed and maintained relationships with hundreds of China internet entrepreneurs / executives and increased mindshare of Geni by actively interacting at internet groups / conferences / networking events, with global bloggers / opinion leaders / users, Pitched 20+ influential blog referrals to have influenced thousand times readers through international guerrilla marketing efforts;
  •Deep dived secondary research on China SNS landscape, Planned primary research;
  •Assisted localization product management and testing outsource in China.

• Marketing Specialist @ Cross Border Trade - China

  eBay, Inc.

  (Public Company; eBay; Internet industry)

  June 2005 — March 2007 (1 year 10 months)

  Marketing Specialist, Cross Border Trade (CBT, now ebay.cn) (2006.04-2007.03)
  Key member of its startup cross border Seller Marketing team, responsible for China-based cross border seller acquisition & acceleration. Cross-functionally worked with PR, Customer Service, Legal, Accounting, paypal.com Marketing.
  •Delivered overall seller acquisition programs and integrated versatile CBT University educational resources on eBay sites know-hows, marketing tips, payment withdraw solutions, shipping discounts;
  •Pitched successful stories and worked with PR on key messages;
  •Tested call center outsource, optimized CRM business flow;
  •Developed cross border shipping carrier discounts from DHL and China Post as sellers’ logistics solutions;
  •Deep dived in seller market and biz model research on eBay Trading Assistant (TA) and 3rd-party Seller Education;
  •Assisted in solutions of portal migration to ebay.cn on Product, CBT University re-launch, CRM/PR and Marketing Communications;
  •Maintained recognized good internal/external relationships with dozens of partners.
  
  Marketing & Operations, eBay’s kijiji.cn (now baixing.com) (2005-2006)
  Key member of its startup team. Assisted to setup 1st content edit team.

• continued indepedent study of Computer Science

  Fudan University

  (Educational Institution; Higher Education industry)

  2003 — 2005 (2 years )

Reno Peng’s Education

• Fudan University

  Bachelor , Chemistry, Computer Science and Technology , 1999 — 2003

  *Minor: Computer Science (up to 6 years from 1999 to 2005: spent 2+ years on campus).
  *Annual scholarship.

  Activities and Societies:

  IBM developWorks China, Internet & Web Design Association

Additional Information