Digital Media Planner at Mindshare Interaction
China
18
connections
Li Naikang’s Summary
Interactive Experience:
3 years full-time interactive agency experience with excellent knowledge of normal online promotion, SEM, Leads require & mobile marketing. Work closely with creative and buying teams to insure the projects are completed according to specification and meet client expectations.
Organizational:
Excellent organizational skills. Organized conferences for “iCast – Beyond Rich Media’ promotion and media seminars & road show in ADTech Shanghai. Manage schedule for internal team, coordinating and running internal meetings/calls, and tracking the process through project completion.
Leadership and Human Resources:
One of a team of 4 staffs (lead 2 staffs); responsible for media project planning and buying. Promote of strong team culture that resulted in low staff turnover and successful completion of projects.
Professional communication skills:
Communicate with both within and outside teams. Communicate effectively with clients via email, conference calls and have good presentation skill.
Li Naikang’s Specialties:
MS, Word, Power Point, Excel, Front page, Flash, HTML
Li Naikang’s Experience
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Associate / Account
MindShare
(Public Company; Marketing and Advertising industry)
July 2007 — Present (2 years 6 months)
Mindshare ( www.mindshare.com.cn ) is a global AD agency. As a division of Mindshare, Mindshare Interaction is a full service interactive agency, and creates effective marketing campaigns.
Main responsibilities:
- Day-to-day execution of various programs and projects, manage media planning development, initiatives and budgets allocate, develop production schedules and prepare clear, concise reports.
- Serve as the single point of contact for clients and to optimize media invest and execute on their online promotion.
- Provide brand strengths/weaknesses analysis, competitor report, market research, competition analysis, media strategy & tactical.
Clients: SAP / HSBC / Lufthansa / Acura / Rolax / Accenture / B&Q / Nippon / NewZealand Tourism / Ford / Land Rover / Costa / Maybelline / Unilever -
Account Manager
ZCOM
(Public Company; 201-500 employees; Internet industry)
November 2006 — July 2007 (9 months)
ZCOM found in the end of 2004 and it has become the 1st. e-magazine marketing services and 2nd. Entertainment and P2P technology service firm in China.
Main responsibilities:
- Lead a good tradition media relationship, such as Oriental Sport Daily, Shanghai Morning Post, News Times, Shanghai Weekly, Shanghai Wednesday, Metropolis (M), ELLE (M), China AD Print (M), City lady (M), etc.
- Coordination of Web page, search engine, and on line directory marketing; familiar with corporate website building and updating with latest information.
- Creation and implementation of localized marketing programs based on the strategies and tools provided from global and regional marketing.
Clients: Shanghai Volkswagen / Absolute Vodka / EST soft / Pt / Learning365 / Morris Garages -
Marketing Executive
iCast
(Public Company; 201-500 employees; Internet industry)
April 2006 — November 2006 (8 months)
As the strongest technology support, iCast was found in the end of 19th. Century and it has become the largest rich media marketing provider and technology firm in China.
Main responsibilities
- Set up product vision identity with creative team.
- Write and distribute enterprise’s promotion materials, including website, media kit, advertorials, and columns.
- Organize and implement both internal and external public relation events, such as conferences, exhibitions, salons, and awards.
- Responsible for the E-Magazine <interactive marketing> independently.
- Responsible for creating and implementing pre-approved centre-level marketing programs to enable centres to quickly respond to local trends.
Li Naikang’s Education
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Shanghai University of Finance and Economics
Bachelor , Economic & Financeal News , 2002 — 2006
Additional Information
Li Naikang’s Websites:
Li Naikang’s Interests:
Photography, Internet, Sports, Strategic planning, Reading & Writing Novel, Travel
Li Naikang’s Groups:
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Business Intelligence Professionals -
Online Advertising Professionals -
OgilvyOne & Interactive Alumni Group -
SEO SEM (Search Engine Optimization & Internet Marketing) -
Future Social Media
Li Naikang’s Honors:
2008 Digital Media Awards: Silver
Client: Chang An Ford
Campaign: Driving Me Crazy
Li Naikang’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
