Jens Thraenhart 晏子

Current

• President / Executive Partner at Chameleon Strategies / Dragon Trail
• Board of Directors at International Federation of IT in Travel & Tourism
• Board of Directors at Hospitality Sales & Marketing Association International (HSMAI)

Past

• Executive Director, Marketing Strategy & Customer Relationship Management at Canadian Tourism Commission
• Co-Founder & Strategic Advisor at WOW.travel (Kiwi Collection)
• Executive Director Marketing & Strategy, Vacation Ownership at Fairmont Hotels & Resorts

4 more...

Education

• Cornell University
• University of Massachusetts Amherst, USA / Cesar Ritz Colleges Switzerland
• Justus-Liebig-Universität Giessen

1 more...

Recommended

54 people have recommended Jens

Connections

500+ connections

Industry

Leisure, Travel & Tourism

Jens Thraenhart 晏子’s Summary

Jens Thraenhart has over 20 years of international hospitality marketing and operations experience, spanning positions in rooms and food and beverage operations, revenue management, strategic planning, and e-business for such companies such as Four Seasons, Ian Schrager Hotels, Kempinski, Fairmont Hotels & Resorts, and Marriott International. Early in his career Jens's entrepreneurial edge was sharpened with him founding and operating a successful food catering company, starting a New York-based Internet leisure travel Internet company and managing an independent luxury golf resort in Germany.

Most recently the Executive Director of Marketing Strategy and Customer Relationship Management for the Canadian Tourism Commission, overseeing e-marketing, campaign management, customer relationship management, and technology development.

Under his direction as Director of Internet Strategy for Fairmont Hotels & Resorts as well as Marketing and CRM for Fairmont's Vacation Ownership division, the company won multiple prestigious awards in website design and online marketing.

Jens holds an MBA-accredited Masters of Management in Hospitality from the School of Hotel Administration at Cornell University, and a joint Bachelor of Science in International Hospitality Management from the University of Massachusetts, Amherst, and the University Center 'Cesar Ritz' at Brig, Switzerland. Regarded as a thought-leader by his peers and listed as one of the '25 Most Extraordinary Sales and Marketing Minds in Hospitality and Travel' in 2004 and 2005, and recognized as one of the 'travel industry's top 100 rising stars' by Travel Agent Magazine in 2003.

Jens sits on the Global and Americas Board of Directors of the Hospitality Sales and Marketing Association International (HSMAI), and the Internatonal Federation of Information Technology in Tourism (IFITT). A dual citizen of Germany and Canada, Jens currently lives in Beijing, China.

Jens Thraenhart 晏子’s Specialties:

Travel and Hospitality Industry:
Sales and Marketing, Business Strategic Planning, e-Commerce, Online Distribution, Interactive Marketing, Direct and Database Marketing, CRM, Search Engine Marketing, Business Developement, Product Development and Implementation, Brand Strategy and Positioning, Effective Website Design, Internet Adoption, Entrepreneurship

Additional Information

Jens Thraenhart 晏子’s Groups:

Board of Directors, IFITT (Americas & Global) - http://www.ifitt.org
Board of Directors, HSMAI (Americas & Global)- http://www.hsmai.org
Chair, HSMAI Travel Internet Marketing Organization - http://www.travelinternetmarketing.org
Co-President, Cornell Hotel Society Toronto Chapter - http://www.hotelschool.com
President, Cesar Ritz Network Society - http://www.ritz.edu
Advisor, Kiwi Collection - http://www.kiwicollection.com
Advisor, TravelCareer Connexxions - http://www.travelexecutive.com

•    Cornell University Alumni Network
•    Travel, Tourism & Hospitality Group
•    eMarketing Association Network
•    HSMAI - Hospitality Sales & Marketing Association International
•    Digital Tourism Experts
•    HoteLIers
•    Travel & IT Industry
•    Canadian German Expatriates
•    Slow Food
•    CORNELL HOTELIERS
•    Travel 2.0: Interactive Travel Industry Professionals
•    World Tourism Network
•    Tourism 2.0
•    Social Media Marketing
•    Canadian Interactive Experts
•    The Tourism Society
•    TravelDailyNews
•    Country Branding
•    Media Professionals Worldwide
•    INN Social Media Executives (frmly HOTEL SEO EXECUTIVES)
•    HSMAI Travel Internet Marketing Special Interest Group
•    Travel Media Pros
•    Travel & Tourism Industry Professionals Worldwide
•    Hotel Industry Professionals Worldwide
•    Luxury Hoteliers
•    SEO Secrets
•    Global Luxury Travel Network
•    the IFITT Conference ENTER: IT and Travel & Tourism
•    Online Travel Technology
•    Travel & Tourism E-Commerce
•    Fairmont Hotels Alumni
•    Asia Travel Executives
•    Hotel Expat in Asia
•    China Solved
•    China Travel Executive
•    Mekong Tourism
•    HOTELS magazine hotel industry discussion group
•    Influencer Marketing & Influencer Relations
•    MMH Network
•    Association of Travel Marketing Executives
•    Web In Travel
•    HSMAI Asia Pacific
•    Luxury Lifestyle Marketers & Journalists
•    Dragon Trail
•    China Travel Trends
•    China Hospitality Network

Jens Thraenhart 晏子’s Honors:

"25 Most Extraordinary Sales and Marketing Minds in Travel and Hospitality" by HSMAI (2004 & 2005)
2004:
http://www.hotel-online.com/News/PR2004_1st/Jan04_HSMAIExecs.html 2005:
http://www.hotel-online.com/News/PR2005_1st/Jan05_HSMAIMinds.html
*****
"Top 100 Rising Stars of the Travel Industry" by Travel Agent Magazine (2003)
http://www.hotel-online.com/News/PR2003_3rd/Jul03_Thraenhart.html

Jens Thraenhart 晏子’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch