
Senior Manager, Marketing & Advertising at Brothersoft.com
China

Senior Manager, Marketing & Advertising at Brothersoft.com
China
Jerry Go (Xiaofei Ge in Chinese) is the leader of the SEM and PR team of brothersoft.com.
• Search engine marketing expert with years of experience developing and optimizing websites for all major search engines such as Google, Baidu, Yahoo and Bing(MSN).
• Results-oriented Search Engine Marketing leader with expertise in strategic direction and tactical implementation of online marketing campaigns.
• Social Media marketing experience with major social media outlets.
• Web Analytics - analyzing the web trends and setting up goals and tracking conversions through Google Analytics in order to better optimize each web campaign for SEO, SEM and Social Media traffic
• User centered design and experience optimization for consumer driven site.
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Pay per Click Advertising (PPC)
• Social Media Optimization (SMO)
• Web Analytics
• Conversion Optimization for E-Commerce
• User-Centered Design (UCD) for customer driven site
(Computer Software industry)
November 2008 — Present (1 year 2 months)
Now I am here to develop the marketing and advertising term. Working on the online strategy for the company.
(Internet industry)
February 2008 — September 2008 (8 months)
• User experience improvement and UCD
• Develop the term of product manager
• website strategy and marketing strategy analysis
(Internet industry)
March 2007 — February 2008 (1 year )
Develope and manage full online marketing plans encompassing all major online media
(International Trade and Development industry)
May 2005 — March 2006 (11 months)
Working as a general assistant and foreign business develop manager.
Bachelor Degree , English , 2001 — 2005
I do not learn hard there but put most of my attention on website building and new media.
Search Engine Marketing, Social Media Marketing, Google, Wordpress