
Marketing staff at Sony China
China

Marketing staff at Sony China
China
Experienced in consumer product marketing, both in marketing research and advertising & promotion
Experienced product manager in internet industry
Experienced public speaker with sound presentations skills
Passionate Non-Profit Organization leader
Computer Science background, Fluent in English, knowledge about Japanese
Product marketing, Public speaking, Non-Profit Organization management
(Public Company; SNE; Consumer Electronics industry)
July 2007 — Present (2 years 6 months)
Marketing staff at Sony China VAIO Div. Headquarter based in Shanghai
Marketing Research:
Experienced in marketing research execution, including data collection, processing, analyzing, report writing and market monitoring
Fast research on weekly basis, analyzing market situation and competitor behavior
Conducting consumer insight research by online questionnaire, IT mall survey and Focused Group Interview
Marketing Advertising and Promotion:
Planning and executing national scale events, including PR conference, roadshow, campus activity
Planning and executing national scale sales promotion
In charge of sample sets importing, by cooperating with logistic team
(Non-Profit; Non-Profit Organization Management industry)
January 2009 — June 2009 (6 months)
Setting goals for the club development, leading the officer team to achieve Distinguished Club Promgramme and making Shanghai People's Square Toastmasters Club one of the most famous club in China.
After on board on 2009 Jan as the club President, the average attendance of the club meeting continued to increase at more than 10% every month, and qualified for the highest honor of world headquarter: “President’s Distinguished Club Award”
Personally won the Club and Area level English Impromptu Speech Contest Champion and English Prepared Speech Contest Champion`
Experienced in public speaking and hosting under circumstances of more than 200 audiences
(Non-Profit; Non-Profit Organization Management industry)
July 2008 — December 2008 (6 months)
Club promotion both in ATL and BTL
Event planning in Toastie, annual meeting and outing
(Internet industry)
January 2006 — July 2006 (7 months)
Internship in Qihoo.com as an associate product manager in the MP3 search team in Beijing
Analyzing user needs, designing and publishing the online music player and music box
Analyzing competitor products, understanding product trend in industry
Considering product direction by standing on users’ side, creating product concept, feature and basic UI, writing MRD documents
Driving project, releasing product, collecting feedbacks and optimizing product.
Master , Computer Science , 2004 — 2007
Research field: data mining and information retrieval
Leader of an online group to create online music magazine for 14 issues("午前音乐公园", Advanced music from Japan).
AIESEC Peking University LC member, joining in Beijing RIC 2007Spring and several other activities
A key member of Association of Chinese-Japanese Communication (ACJC), conducting Japanese Music online radio on weekly basis, conduting Japanese Music Show three times
Bachelor , Computer Science, English , 2000 — 2004
Leader in the News department of student union of the college, taking charge of a newspaper of the college named “Kongji (empty set)”
Awarded a 2nd rank prize in the translation contest of Hubei Province
Won the 2nd Place of HUST English Listening and Speaking contest as a team member on behalf of the college, personally won “the star of listening” award.
2 scholarships were awarded.
Middle School and High School , 1994 — 2000