Charlotte Liu

Current

• Marketing Manager - Acquisition at Cetelem, BNP Paribas Personal Finance

Past

• Marketing Manager - Planning & Communication at Cetelem, China
• Assistant Marketing Manager at Cetelem China
• Assistant Manager - Risk & Operation at Cetelem China

• Assistant BD Manager at Cetelem China

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1 more...

Education

• Université Panthéon Sorbonne (Paris I)
• Ecole Superieure de Commerce Exterieur
• University of International Business and Economics

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Connections

32 connections

Industry

Financial Services

Websites

• My Company

Charlotte Liu’s Experience

• Marketing Manager - Acquisition

  Cetelem, BNP Paribas Personal Finance

  (Privately Held; Financial Services industry)

  March 2009 — Present (10 months)

  To execute on the work of acquisition of new customers via different channels & segments, increase loan volume and revenue to meet business target

• Marketing Manager - Planning & Communication

  Cetelem, China

  (Privately Held; Financial Services industry)

  January 2008 — February 2009 (1 year 2 months)

  To build and champion professional marketing standard on branding, PR, procedure, MIS, research, market monitoring, budget and strategy development

• Assistant Marketing Manager

  Cetelem China

  (Privately Held; Financial Services industry)

  August 2006 — December 2007 (1 year 5 months)

  - To help build preferred branding for SFC and Cetelem
  - To drive business via customer-oriented Marketing program
  - To help build good marketing discipline
  - To help develop an effective agency and vendor management

• Assistant Manager - Risk & Operation

  Cetelem China

  (Privately Held; Financial Services industry)

  December 2005 — July 2006 (8 months)

  -took charge of related cooperation project with partner bank
  -partipated new product development
  -built customer communication platform
  -new market risk survey

• Assistant BD Manager

  Cetelem China

  (Privately Held; Financial Services industry)

  March 2005 — November 2005 (9 months)

  take charge of communication with potential partnership

Charlotte Liu’s Education

• Université Panthéon Sorbonne (Paris I)

  Master , Business Management , 1999 — 2000

• Ecole Superieure de Commerce Exterieur

  Dual-Bachelor , Marketing & Negociation , 1998 — 1999

• University of International Business and Economics

  Bachelor , Economics, French , 1994 — 1998

Additional Information

Charlotte Liu’s Websites:

• My Company

Charlotte Liu’s Interests:

Travel, Films, Fashion

Charlotte Liu’s Groups:

•    UIBE Alumni
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    BNP PARIBAS Employees and Alumni
•    BtoB Marketing

Charlotte Liu’s Honors:

"Golden Sail", Beijing Primary Honorest Award, China, 1991

Charlotte Liu’s Contact Settings

Interested In:

• career opportunities
• business deals
• reference requests
• getting back in touch